Maryborough Mural Project co-founder Elizabeth Lowrie, USC Marketing students Charlotte Russell, Bethy Welsh and Katie Allan, Maryborough Mural Project co-founder Deborah Hannam, MMP committee member Chris Darvell and USC Lecturer in Marketing Dr Shahab Pourfakhimi.
Maryborough Mural Project co-founder Elizabeth Lowrie, USC Marketing students Charlotte Russell, Bethy Welsh and Katie Allan, Maryborough Mural Project co-founder Deborah Hannam, MMP committee member Chris Darvell and USC Lecturer in Marketing Dr Shahab Pourfakhimi.

USC students help market Maryborough

USC Fraser Coast students will help promote one of Maryborough's newest and most colourful tourism experiences locally and across the globe.

The university is partnering with the creators of the Maryborough Mural Project to market a trail of eye-catching public artwork and installations on the city's heritage buildings and streetscapes.

Project co-founders Elizabeth Lowrie and Deborah Hannam said the students would help its volunteer committee develop innovative marketing solutions to promote the trail.

"We are trying to build a sizeable tourism asset for the city of Maryborough," Ms Lowrie said.

"Currently we are working on our 37th mural, so we believe it is time to change the emphasis to publicising what we've created.''

USC lecturer in tourism, leisure and event management Dr Shahab Pourfakhimi said the partnership offered students a valuable, practical learning opportunity to devise solutions to challenges facing regional tourism.

Brainstorming ideas to promoe the Maryborough Mural Project both locally and globally.
Brainstorming ideas to promoe the Maryborough Mural Project both locally and globally.

Ms Hannam said she believed the partnership would be a winning combination.

"We can provide the students with real industry experience, insights and feedback while they can bring young, tech-savvy minds and general expertise in tourism and marketing to the project,'' she said.

"Most of the volunteers who assist with the project are over the age of 50, so the students can provide new ideas on how best to market to a younger generation, as we realise that the backpacker market is one that we lack.''

Five USC Bachelor of Marketing (Tourism, Leisure and Event Management) students - Charlotte Russell, Katie Allan, Bethy Welsh, Olivia Hay and Louise Ould - have volunteered for the project.

"It is exciting to have this opportunity to work together to implement what we are learning in our studies to help the community," Bethy said.

More information on the mural trail can be found at maryboroughmuralproject.org.